Marketing, Media & Advertising (Level 4)
A distance learning course is the ideal way to gain a qualification Level 4 Diploma in Marketing, Media and Advertising. Whether you're looking to go on to further education, improve your job prospects or expand your knowledge, distance learning Level 4 Diploma
in Marketing, Media and Advertising (MMA) is a flexible and convenient course, which allows you to comprehensively prepare for a Level 4 Diploma in Marketing, Media and Advertising (MMA) exam or career through home study. What's more, because the distance learning Level 4 Diploma in Marketing, Media and Advertising (MMA) course is a fully comprehensive course, no prior knowledge is required.
This course is a Level 4 qualification, developed with a carefully selected set of units. The course aims to build upon prior knowledge while introducing new topics. By covering a wide range of media, marketing and advertising strategies, this course can equip you with the knowledge and skills needed to pursue a career in this highly competitive industry, or can be used for further study at degree level.
This course is suitable for anyone wishing to learn the knowledge, skills and tools essential to the many facets of Marketing, Media and Advertising. The Marketing, Media and Advertising vocational training course will prepare you to enter a higher education degree programme, or enter directly into employment in Marketing, Media and Advertising.
The level 4 course represent an excellent progression route and can provide access to higher education courses. On successful completion of this course, the students will be awarded 120 UCAS points.
What Could I Do After Taking This Level 4 Diploma in Marketing, Media and Advertising (MMA) Course?
With relevant Experience and Qualification, you could go on to become a Marketing Manager. As a marketing manager, it would be your job to plan the best ways of promoting your employer's products, services or brand. If you’re organised and love communicating messages and ideas, this could be the job for you.
You will need to have the management skills to lead and motivate a team. You would also need to handle pressure well when you're working to tight deadlines.
Management salaries are usually between £25,000 and £40,000 a year. Senior managers and marketing directors can earn £50,000 a year or more.*
*Figures are intended as a guideline only.
On completion of the Level 4 Diploma in Marketing, Media and Advertising (MMA), learners can go on to study further in areas such as:
Your Marketing, Media & Advertising (Level 4) Course:
This course is a Level 4 qualification, developed with a carefully selected set of units. By covering a wide range of media, marketing and advertising strategies, this course can equip you with the knowledge and skills needed to pursue a career in this highly competitive industry, or can be used for further study at degree level.
- Study Time
- Key Topics
- Entry Requirements
- Home Study Support
- Home Study Resources
- Further Information
- What's Included
- Possible Career Path
Study Hours are an approximate figure and are dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the Marketing, Media & Advertising (Level 4) course is: 2 years
- Unit 1: Using information, communication and technology ICT in the study of Marketing, Media and Advertising (MMA)
- Unit 2: Research methods and techniques in Marketing, Media and Advertising
- Unit 3: The Philosophy of Marketing and the Marketing Concept
- Unit 4: Product Review and Marketing Strategies
- Unit 5: The Communication Components
- Unit 6: E-Commerce
- Unit 7: The Marketing Mix
- Unit 8: History of Media Studies
When you have completed the programme, your tutor needs to verify that you have worked through all parts of any Workbooks, Activities and Exercises successfully.
Upon verification of the activities, exercises and assignments, you will be awarded your diploma by CIE as confirmation that your written work has met all of the learning outcomes and assessment criteria for the programme.
Entry RequirementsMin 17 years
All Students must be 17 years of age or above.
The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about Marketing, Media and Advertising (MMA) and would like to take part in a highly rewarding home study course. However, we would recommend that you should have completed a minimum of Level 2 or GCSE equivalent in order to enrol on this course.
You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with full tutor support.
Home Study Support
You will be provided with comprehensive materials - Online, designed to provide you with everything required to complete your course of study. You will have your own personal tutor helping you with your course work and with any questions you may have. Plus you can contact our Student Advisors by email or phone for all the practical advice you may need – so we really are with you 100%.
What's more, you'll have access to the online student portal, where you can interact with other students, browse our resource library and manage your account.
Home Study Resources
You will be provided with comprehensive materials designed to provide you with everything required to complete your course of study. Your course fee covers all textbooks, study folders, and/or online learning aids designed for distance learning.
This Level 4 Marketing, Media and Advertising (MMA) Course pack includes the Student Handbook with all relevant information that you would need to successfully complete the course.
Level 4 Diploma in Marketing, Media and Advertising (MMA)
Points Awarded : 120 UCAS points
At the end of this course successful learners will receive a accredited certificate from CIE and a Learner Unit Summary (which lists the details of all the units the learner has completed as part of the course).
The course has been endorsed accredited by CIE. This means that the provider has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future.
The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Oxford Learning to meet specific learners' and/or employers' requirements which cannot be satisfied through current regulated qualifications. The CIE certificates involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
Possible Career Path
As a marketing manager, it would be your job to plan the best ways of promoting your employer's product, service or message to as many people as possible. You would use various marketing strategies (such as media advertising, direct mail, websites and promotional events) to communicate with customers. Your typical tasks would include: researching and analysing market trends, identifying target markets and how best to reach them, coming up with marketing strategies, planning campaigns and managing budgets, organising the production of posters, brochures and websites, attending trade shows, conferences and sales meetings, making sure that campaigns run to deadline and on budget, monitoring and reporting on the effectiveness of strategies and campaigns and managing a team of marketing executives and assistants. You would often specialise in certain types of product or market, such as fashion, fast moving consumer goods (FMCG) or financial services. In some companies you might be known as a brand or account manager.
Find out more about the Job Role for Marketing Manager .
Other possible career paths include: Marketing Executive, Market Research Executive and Advertising Account Executive
Our online courses are fully digitised so you can study on any smart device. Your learning programme is completely flexible so you can study at a pace that suits you. All our content is broken down into bite size chunks to make your learning more manageable and effective. Your course of study is broken down into units and sections, each of which contains lessons, activities and test papers. Courses are delivered on our Digital Learning Environment allowing you to study from anywhere on any smart device as long as you have access to the Internet. The course concludes by preparing you for examination using past papers in your chosen subject.
As a student, your course fee covers everything you will need to successfully complete the Marketing, Media and Advertising home study course and earn your award:
- Online study materials to enable the student to successfully complete the course.
- Completion Certificate
- Tutor marked assessments (TMAs)
- Access to the online student portal (Student Chat, Forums and Online Support Resources)
- NUS Extra Card (discounted membership)
- One year educational support by e-mail.
You can also choose to pick from following while you are enrolling and avail the services at a highly discounted price for our students.
GOOGLE ANDROID TABLET:
Makes your assignment submission and study on the move an absolute breeze. Available at a reduced price of £69.99 (RRP £99) to all students who enrol on 2 or more courses and pay for their course in full at the time of enrolment. Download your study materials and turn commuting time into profitable study time.
12 MONTH COURSE INSURANCE :
Reordering a course pack, if you have damaged yours, can be costly. You can usually expect to pay a huge price for a copy. The 12 month insurance Cover will meet the cost for you if your pack was damaged. We will send out another Course Pack at no extra cost if you send us a proof of the damaged course.
LEARNING FOR LIFE:
We support our students even after they have graduated from the college. Learning for Life Services include:
1. Academic Reference: We are often asked to provide references for students by employers or colleges and universities. The aims of an academic reference are to confirm facts (confirm accuracy of statements made in any application) and to provide relevant opinion on the candidate's aptitude and ability.
2. CV Refresh Service: When you successfully complete your course you will be entitled to our CV refresh service. We will update your current CV to ensure that your new skills and achievements are presented to the highest standard. We will also add your CV to databank of our sister company www.twindo.co.uk
3. 25% off Courses: *(This offer cannot be used in conjunction with any other offers)
For all students who successfully complete their course, you will be entitled to 25% off any future courses through eDistance Learning or it's partners.
Furthermore this offer will be extended to your family and friends.
Further InformationAward Level: Level 4 Diploma Awarding Body: CIE (Cambridge International Examinations) Format: Online
If your course is being delivered online, please ensure you meet the minimum requirements below.
Windows 98, 2000, XP, Vista, Windows 7 - Acrobat Reader 4.0 and above
Mac OS X, Mac OS 9.2 - Acrobat Reader 4.0 and above
In the student 'On Campus' you are also able to take part in the student chat room and forums as part of our online student community. After enrolling online you will receive your username and password to access the On Campus area within 5 working days. You will also receive your personal student number via email.
From time to time we may enrol our students with our partner sites; this is dependent on the number of students enrolling on a particular course and course material availability. If this happens, nothing changes for you other than the name of the college administering your course. We will continue to be your point of contact; you will get the exact same course you have enrolled on with the same high level of quality content and support.
This course can be enrolled upon by students internationally. There are no deadlines for enrolments.
WHAT TO DO NOW?
Step One: It's simple - all you need to do now is choose whether you want to pay in instalments or in full and then click on the relevant enrolment button at the top of this page.
Step Two: Once you have selected your payment option to enrol you will be redirected (this can take a few seconds) to our PayPal payment page for you to select your payment method and complete your enrolment.
Step Three: Within 7 days (normally 48 hours) your enrolment papers and course materials will be with you. A tutor and a dedicated support advisor will also be allocated to you.
That's it..... Thanks and wishing you the best of luck with your studies.
About CIE (Cambridge International Examinations)
The international qualifications by CIE are recognised by the world’s best universities and employers, giving students a wide range of options in their education and career. They deliver high-quality educational programmes that can unlock learners’ potential. Their programmes and qualifications set the global standard for international education. They are created by subject experts, rooted in academic rigour and reflect the latest educational research. They provide a strong platform for learners to progress from one stage to the next, and are well supported by teaching and learning resources.
What is a Level 4 Diploma Equivalent to?
Level 4 qualifications recognise specialist learning and involve detailed analysis of a high level of information and knowledge in an area of work or study. Learning at this level is appropriate for people working in technical and professional jobs, and/or managing and developing others. Level 4 qualifications are at a level equivalent to Certificates of Higher Education.
What is a Level 5 Diploma equivalent to?
Can I re-sit the exam if I fail?
What is the duration of the course?
Can I extend the course if I don’t finish in time?
Can I get into university with a Level 4 Diploma?
When will I receive my course?
If you have paid in full and opted for the Online version, the course access will be emailed to you within 48 hours. The paper version will take 3 weeks after you have received the online version and are happy with the course contents.
For students, who choose to pay in instalments - you are required to complete the necessary agreement before the course is emailed to you.
Will I get a certificate on completion of my course?
You will receive a certificate from the College. A digital version is included in the price and will be emailed to you within 5 days of taking your online exam.
Should you require an embossed hard copy of your certificate to be sent to you by Special Delivery post, you can order this separately after taking your exam.
How do I contact my tutor and submit assignments?
Will my tutor answer my support requests quickly?
Are there any exams?
How does distance learning work?
When can I start the course?
How long do the courses take?
I want to buy a course that is not on the course list. What do I do?
Do the courses have tutorial support?
Is the course work done online or sent via the internet?
Is there a time limit or any deadlines?
I wish to cancel my course. How do I do this?
Do I have to buy any other materials?
I’m not sure of what course I should take? Can you help?
Why choose eDistance Learning?
Please contact us if you have not found the answer you are looking for.
How is the course structured?
The Level 4 Diploma in Marketing, Media and Advertising course is divided into eight comprehensive units:
Unit 1: Using information, communication and technology ICT in the study of Marketing, Media and Advertising (MMA)
Learning hours: 150
This unit aims to raise learner awareness of the different types of ICT skills, and provide the opportunity for them to develop these skills commensurate with H4 and H5 study. The course is delivered via distance learning with no face to face contact between tutors and students, therefore understanding appropriate research techniques, portfolio skills and self-reflection is important in terms of independent study at this level as well as facilitating a positive learning experience
1 Applications of ICT in the study of MMA
- Information, communication and technology (ICT) comprises core skills for learning.
- Utilisation of methods , tools and strategies of ICT to establish and maintain a sound working relationship with tutors and the college.
- Development of ICT skills in order to communicate effectively and maximise study progression.
2 ePortfolio constructs
- Setting up an ePortfolio for use during the lifetime of the course for storage of files including coursework, self-assessment activities, independent research notes and reflective journals.
- The ePortfolio may be requested from time to time by tutors and moderators. Learners will be asked at various points in the course to upload files for this purpose.
- A structured system of unique information but once completed can be used as a resource for continuing professional development (CPD), and a body of revision for future studies.
3 Independent web based research
- Independent research to equip students with confidence to source and evaluate information relevant to the core course topics within MMA
- Develop tools and strategies with which to begin to undertake independent research and integrate this into coursework activities, for example suggesting ways to read research articles and assimilate types of information from these.
4 Principles of self-assessment and reflective writing
- The development of knowledge and understanding through writing skills for communicating ideas and arguments to tutors and other readers of written work.
- Reviews of writing skills
- Reflective writing skills and practice
- Promotion of pro-active implementation of skills enhancement through tutor feedback and self-assessment
Unit 2: Research methods and techniques in Marketing, Media and Advertising
Learning hours: 150
The aim of this unit is to provide learners with an opportunity to explore research paradigms, methods and techniques, and to evaluate the advantages and disadvantages of each one in order to contextualise study design.
In MMA, research plays a significant role in shaping outcomes and perception, therefore learners are encouraged to independently research a range of application of method and techniques related to marketing, media communication and advertising strategies
1 Research techniques
- Experimental methods and non-experimental methods
- Natural studies
- Field studies
- Correlational analysis
- Observational techniques
- Closed, open and leading questions
- Case studies
- Ethical issues
- Evaluation of advantages and disadvantages of techniques
2 Investigation design
- Aims, research questions and hypothesis design
- Participant recruitment and sampling methods
- Informed consent
- Variables (situational and participant)
- Controlling variables
- Operationalising variables
- Conducting pilot studies
- Assessment and improvement of reliability and validity
- Data analysis and presentation
- Scales of measurement
- Visual representation of data
- Research software
- Data analysis and representation
- Interpretation, recording and observation
- Content analysis and coding
- Ontology and epistemology in methodological choice
Unit 3: The Philosophy of Marketing and the Marketing Concept
Learning hours: 150
The aim of this unit is to introduce the philosophy of marketing and give learners an opportunity to explore and evaluate models, strategies and theoretical concepts which underpin marketing practice
1 Concepts within marketing
- Definitions and aims of marketing and marketing research
- Components of the marketing mix
- Inbound and outbound marketing
- Evaluation of strategies: target markets. Products and services, promotion, price and distribution)
2 5 Steps in Marketing
- Understanding the customer
- Creating value for the customer
- Communicating value
- Ease and convenience related to customer expectations
- Long term relationships with customers
3 Types of marketing
- The 4 ‘Ps’: product, pricing, promotion and placement
- Techniques in marketing
- Advertising and promotion
- Direct and indirect marketing
- Mail order and telecommunication
- Evaluation of advantages and disadvantages of types of marketing
4 Marketing theory
- Product types, product design, branding and naming, functionality, adaptability,
- Market positioning, strategy, segmentation
Unit 4: Product Review and Marketing Strategies
Learning hours: 150
The aim of this unit is to provide learners with the opportunities to examine and evaluate a range of marketing strategies across different contexts and to conduct independent research into how these strategies are applied to products
1 Market dominance strategies
- Market shares
- Market challengers
- Market followers
- Market nichers
2 Porter-generic strategies
- Competitiveness strategies
- Cost leadership strategies
- Differentiation strategies
3 Generic strategies
- Recent developments and changes
- Aggressiveness strategies
- Prospector strategies
- Defender strategies
- Analyser and reactor strategies
- Horizontal integration
- Vertical integration
- Problems and benefits
- Profit impacts
- Scenario planning
- Scenario analysis
Unit 5: The Communication Components
Learning hours: 150
The aim of this unit is to provide learners with an opportunity to evaluate communications strategies and approaches within different types of marketing; and to explore the philosophical concepts which underpin tactics and techniques
1 Commercial advertising
- Types of commercial advertising
- Target market and target groups
- Covert advertising and product placement
- Measuring impact and rating scales
- Effects of branding (psychological and associative)
2 Direct marketing
- Inbox marketing concepts
- Needs assessment and the marketing relationship
- Quick wins
- Direct mail and response rates
- Advantages and disadvantages of direct marketing strategies
- Telemarketing and e-mail
- Legislation and professional codes of conduct; professional associations
3 Marketing promotion
- Publicity, VNRs and online marketing
- Integrated marketing communication models and evaluation of case studies
- Public relations (corporate, non-profit organisations, methods and tactics)
- Press conferencing (press releases, optimized internet releases, lobby groups, astroturfing and spin)
4 Database marketing
- Uses and users
- Product market literature
- Premium item placement and sales force
Unit 6: E-Commerce
Learning hours: 150
The aim of this unit is to provide learners with an opportunity to study the historical origins of e-commerce and explore current uses, aims and objectives. Learners will also be encouraged to devlope knowledge and understanding of e-commerce applications through independent research and this will aid expansion of transferable skills into practical contexts
1 Historical emergence
- Historical timeline of e-commerce
- Electronic Signatures Act 2000
- Services and products
- Transactions and collection systems
2 Development of e-commerce
- Aims and objectives of e-commerce
- Electronic Data Interchange (EDI) development and application
- HTTPS protocols and impacts
- The establishment of e-commerce
3 Product placement
- Types of online sales, services and products
- The psychology of users related to product type
- Acceptance and the e-commerce business model
4 E-commerce retailing and marketing strategies
- McKinsey analysis
- Niche leaders
- Case study evaluations
- Enticement strategies and tactics
- Target groups
- Converting visitors into customers
Unit 7: The Marketing Mix
Learning hours: 150
The aim of this unit is to provide learners with the opportunity to explore the different approaches within marketing mixes; and also to evaluate analytic strategies which have emerged within the numerous marketing models. Learners will also be encouraged to develop understanding of current extended marketing mixes through independent research which will widen knowledge related to practical marketing applications
1 The extended marketing mix
- 7Ps approach
- Extended matrix mix
- Relationship marketing model
- Customer movement
- Strengths and limitations
- Ansoff’s product/market grid
2 The 4s Web Marketing Mix
- The web marketing mix
- Strategies and objectives
- Synergy and integration
- Scope and siting
- System technology
3 Affiliate marketing models
- History and development of models
- Strengths and weaknesses
4 Marketing performance analysis
- Sales analysis
- Market shares
- Expense analysis
- Marketing plans
- Financial planning and budgeting
Unit 8: History of Media Studies
Learning hours: 150
The aim of this unit is to provide learners with the opportunity to explore the historical origins of media and the relevant links with culture, society, psychological influences and technological advances
1 The origins of modern media
- Historical timeline
- Social, political and economic drivers
- Controversy and debates
- Cultural meanings and influences
2 Mass media
- History of emergence and shaping of meanings
- Placement within society and cultures
- Dissemination routes
- Applications and contexts
- Development and use of PC and multidimensional graphics, CD-ROM and DVD-ROM
- Evaluation of usage and applications from historical emergence to current
4 Evaluate the contributions
- Evaluation and exploration of work by the following contributors:
- Alfred Deakin
- John Udell
- John Logi Baird
- Andrew Soderberg
Our aim is to provide you with the best deal available, therefore any registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Marketing, Media and Advertising home study course is £3500, though for a limited time we are offering you the opportunity to pay only £2800 which is a 20% discount if you enrol online and pay in full.
You can also opt for our Easy Payment Plan and enrol online today by paying a deposit of £700 and then 4 equal payments of £700 per month. The first instalment is paid about a month after you receive your course.
With online based study you can access the course online. You can then review them in your own time and complete the assignments which you are required to submit to your personal tutor for marking and feedback.
|PAYMENT METHOD||DEPOSIT||INSTALMENTS||MONTHLY PAYMENTS||Price|
|PAY IN FULL||£2800.00||£2800.00|
|PAY IN INSTALMENTS*||£700.00||£700.00||4||£3500.00|
Custom Payment Plan
You can propose a custom payment plan below in order to pay for your course. Please use the sliders above the table to configure your custom plan and then fill out the attached form. One of our course advisors will contact you with a decision regarding your plan.
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*Please note: One of our course advisors will attempt to create an instalment agreement based on the figures you have entered above, however the actual amount and length of the agreement may vary.Submit Proposal
With paper and cd-rom course formats, we offer delivery options to many different countries. Please see the table below for more information.
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